• Market research is broken

    Running the same type of approaches over and over and expecting breakthrough insights? That’s the definition of—well, boring research.

    Nimbly was born out of the idea that to uncover new perspectives and challenge the status quo, we must do things differently, from the way we recruit to the way we present.

    SAY HELLO

  • Make you say,"Aaah-ha!"

    ….or EEEP! Or, our favorite, Holy $%%!

    We’ll first uncover the unique, relevant human truths; and then illuminate them in a truly inspiring way—that you and your stakeholders actually want to see (no long, boring research decks here!).

    SAY HELLO

  • We got this

    Our team has led up research for some of the most iconic and challenger brands of our lifetime—across tech, gaming, CPG, advertising & comms, finance and nonprofits.

    We also paint like Picasso, bake like Martha, and travel like Dora. It’s our unique, life experiences—fueled by a culture that encourages them—that allows us to see the world through different eyes.

    SAY HELLO

  • Insights alchemists

    Our superpower is the ability to take seemingly unrelated learnings from People, Culture and the World and organize them into a clear strategy for your brand.

    The output’s a beautiful blend of data and human emotions that’ll make you cry, laugh, and inspired on what your brand can do next.

    SAY HELLO

some of our fans

Nimbly is a strategic, global consumer insights agency.

We ignite the epic potential of brands through empathy.

Get in touch

Want to chat about market research?
We cover brand, positioning, UX, advertising, innovation, personas, segmentations, and more.

NIMBLY

So, what do we do?

Nimbly delivers an imaginative mix of qual & quant market research. We’re known to creatively recruit participants and strategically package consumer insights in captivating ways.

CONSUMER INSIGHTS

We’ll explore the joys and frustrations that shape your customers world—and vividly show how your brand and competitors are perceived in it.

  • Segmentation & Personas

  • Market Sizing & Illumination

  • Consumer Journey & Relationship Mapping

  • Semiotics: Understanding Consumer/Culture Codes

  • Website/App UX Research, Beta-Testing Games

  • In-Home Usage Tests (IHUTS)

BRAND STRATEGY

We’ll apply insights on consumers, category and culture and map out a clear, POV on next steps that can unleash your brand.

  • Communication & Ads Optimization

  • Brand Purpose & Positioning Research 

  • Brand Architecture Development Research

  • Pricing Elasticity & Bundling Optimization

  • Brand Positioning & Competitive Analysis

INNOVATION

We’ll prioritize and facilitate the most promising directions for ideation—of which naturally builds off consumer insights and your brand strategy.

  • Brand Innovation & Pipeline Development

  • Concept Creation & Rapid Iteration

  • Creative Workshop Facilitation & Inspiration Treks

  • Trends and Foresight Exploration

PARTICIPANT
RECRUITMENT

We’ll creatively recruit the most interesting people and smoothly facilitate all the logistics—for research that you conduct.

  • Recruit Consumers/Professionals—via Inclusive Lens

  • Engage Creative Experts, Creators & Influencers

  • Program & Manage Domestic and Global Fieldwork

  • Community Panel & Brand Tracker Development

  • Ad Hoc Moderation, Translation, & Analysis

  • For UX, Consumer Insights, Brand Strategy & more

"We worked with Nimbly on a global consumer insights project. It was particularly challenging due to being broad in scope and without a clear hypothesis. However, Nimbly definitely rose to the occasion! They were quickly able to demonstrate a solid grasp of the key areas that could drive the most interesting insights, and helped evolve the project on the fly and push to go deeper to ensure we got great value.

They were able to take a higher-level strategic view to drive the direction, whilst also mining a huge amount of qual to find the gold. Their storytelling skills were great-and they delivered a report with clear structure and insights that has been much praised internally."

- HEAD OF INSIGHTS, GOOGLE PLAY EMEA

how we’re different

  • Art of Insights

    Our team applies semiotics and designs custom stimuli and activities that yield unspoken feelings for relevant consumer insights.

    We then make the insights sing through a clear brand strategy and beautiful deliverables—that drives action and helps with socialization.

    Our market research is anything but boring.

  • Fast & Nimble

    Per our name, we’re able to launch and move quickly—all while ensuring the research focus and logistics are sound.

    Our team is fully remote (before it became cool) and live in 10+ cities, so we creatively leverage collaborative tech and timezone efficiencies.

    We’ve also built an elite network that enables us to rapidly scale to nail ambitious, global approaches.

Thinking about research?

We love to riff on briefs of all stages, helping to sharpen the focus and ideate on what’s feasible.

Whether it be consumer insights, brand strategy, innovation, UX, and beyond. We got you.